Privacy Policy
Watercolor Palette — www.watercolorpalette.com
PERSONAL DATA WE COLLECT
When you visit our website, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device.
Additionally, as you browse the website, we collect information about the individual pages or products you view, what websites or search terms referred you to the site, and information about how you interact with the site.
We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies — Data files placed on your device or computer that often include an anonymous unique identifier.
- Log files — Track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels — Electronic files used to record information about how you browse the site.
Additionally, when you make or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card details, PayPal, etc.), email address, and phone number.
We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL DATA?
We use the Order Information that we collect to:
- Fulfill any orders placed through the site (including processing your payment, arranging shipping, and providing you with invoices and/or order confirmations).
- Communicate with you.
- Screen our orders for potential risk or fraud.
- When in line with the preferences you have shared, provide you with information or advertising about our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to evaluate the effectiveness of our marketing campaigns).
SHARING YOUR PERSONAL DATA
We share your Personal Data with third parties to help us use your information as described above.
For example:
- We use WordPress to power our online store. You can read more about how WordPress handles your personal data here: https://wordpress.org/about/privacy/
- We use Google Analytics to help us understand how customers use the site. Learn more here: https://policies.google.com/privacy.
We may also share your information to comply with applicable laws and regulations, to respond to a lawful request (e.g., subpoena or search warrant), or to protect our rights.
We may also use your information to deliver targeted advertising or marketing communications we believe may interest you. You can opt out of targeted advertising through your settings on platforms like Facebook or Google.
DO NOT TRACK
Please note that we do not alter our site’s data collection or use practices when we receive a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted.
To exercise this right, please contact us using the contact details below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order), or otherwise to pursue our legitimate business interests.
DATA RETENTION
When you place an order through the site, we will retain your Order Information for our records unless and until you ask us to delete it.
CHANGES
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us:
📧 Email: hello@watercolorpalette.com
📞 Phone: +1 (575) 300-2926